Support global associates.
Work hard, innovate and do our best.
Understand the needs and perspectives of others.
Improve yourself every day.
Act with integrity.
Always consider where today’s work should lead.
Behave honestly toward ourselves and others.
Be curious.
Take ownership of our work and be curious about everything.
See how things work behind the scenes.
Attract new ideas with fresh thinking.
Think carefully.
Discern the essence and background of things.
The truths we uncover become the seeds of creativity.
Improve ourselves.
Identify the skills we need today.
Hone them with our bodies and minds.
Support associates and contribute to society.
Seek personal development.
Seek personal growth in every task.
Never be satisfied with the way things are.
Even small improvements support future innovation.
Create spare capacity.
Eliminate waste and maintain reserves.
Be ready to respond flexibly to change.
Use reserves to provide imaginative solutions.
Enjoy competition.
Learn from others with a humble attitude.
Predict the moves of competitors.
Grow together with them.
Welcome adversity.
Seek challenges and hone our skills to tackle them.
Gain useful experience daily.
Work with passion.
If we work passionately without fear of failure,
associates will assist us when we need help.
