This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
2025/01/06
Announcement of Corporate Logo Renewal
NAXIS Co., Ltd. and the NAXIS Group will be renewing our corporate logo in January 2025.
Background of the Logo Renewal
Since its founding in 1897, NAXIS has grown by expanding its business domains, primarily focusing on apparel accessories, which are our core business. Meanwhile, our customers’ needs, and the business environment are rapidly changing and becoming more complex, necessitating an increasingly global response. To aim for further progress into the future, we have undertaken rebranding, re-evaluated, and reconstructed the corporate value of NAXIS. In January 2025, we will establish a new management philosophy, code of conduct, and brand message, and as the new NAXIS Group celebrating its 128th anniversary, we will renew our corporate logo.
Brand Message
“New Action with Innovative Spirits”
Naxis has been always considered its mission to be the protection, maintenance, and expansion of our clients’ brand value as their Brand Supporter. Today, the NAXIS Group has expanded from Japan to China, and to the ASEAN and South Asia regions, and our clients now span a wide range of industries. To respond to the increasingly diverse needs of our future clients, we hereby declare our commitment to “New Action with Innovative Spirits.”
The Idea Behind the New Logo
The “>” in the renewed logo’s “X” symbolizes a guidepost to the future.
Under the brand message “New Action with Innovative Spirits,” it represents the drive to create and evolve new value, all heading in one direction together. Every time NAXIS members around the world see this logo, we will be inspired to take “New Actions.”
The corporate color has been renewed from the traditional green to “NAXIS Bright Red,” symbolizing passion and energy for global activity. The expertise and achievements accumulated over the years are represented by the same “NAXIS Gray.” This new color combination expresses NAXIS’ evolution and vision for the future.
Regarding the Start of the New Logo
Starting from January 2025, we will gradually apply the new logo. During a certain period, both the old and new logos may coexist in printed materials such as brochures. We appreciate your understanding and cooperation. Thank you for your continued support of the NAXIS Group.