NAXIS Brand Supporter


Origin of trends and creativity
Exhibition held every year in Shibuya, Tokyo

NAXIS BRAND SUPPORTER EXHIBITION is a stage on which to declare the vision and mission of NAXIS as it aims to change the future of the apparel industry, a place where we present in-development products and new businesses based on the NAXIS concept.


GO GLOBAL”  Leap to the world market

The theme of 2022 is “GO GLOBAL”
This year marks the 125th anniversary of entrepreneurship, which is positioned as a leap year for the world market. The proposed products were displayed in three regions along the theme of “GO GLOBAL” in 4F. In the 6F hall, under the theme of “RFID Solution in Shibuya”, we jointly demonstrated with RFID cooperation companies. In order to cope with the changes of the times, various contents were prepared and held in the Shibuya Hall on the agenda of October 26-28

【4F: Proposed Product】

Area 1: Manufacturing not give-up to external factors
As a way of making things that will not lose to the restless elements of the NAXIS environment, we have carried out the China+1 proposal for flexible use of the supply network, the transportation cost reduction proposal, and the order efficiency proposal.

1. NAXIS’s Global Scale
2. Reduce space and reduce costs V-pack Chinese made compression bag-
3. NRD or not NRD, that is the question. Benefits of NRD introduction

Area 2: Active use
Due to the epidemic, health awareness has also been improved, making it a good outdoor sports market. The functional products that are most suitable for the use of commodities in activities are proposed.

4. Low temperature transfer sheet workshop
5. Using the product for purchasing comfort of closets

Area 3: Sustainable Products
This year, with three cuts of “reuse”, “biodegradability” and “cotton replacement”, we proposed woven label, AP and packaging.

6. Sustainable products keeping on evolving

【6F Hall: RFID Solution in Shibuya】
In order to let all customers, led by the clothing industry, feel the usefulness of RFID personally, this year, we conducted a joint demonstration of RFID solutions through the cooperation of participating companies.

■ NAXIS RFID booth
1. Safety function demonstration
2. Basic information of RFID
3. Special label display exclusively arranged by NAXIS (laundry labels, hardware labels, liquid labels, temperature management labels, environmental protection Inlay, high-capacity Inlay)
4. Information introduction of Fukui Factory

■Exhibitors List
Asterisk Inc.
Toshiba Tec Corporation
Japan Pallet Rental Corporation
Mighty Cube Co.,Ltd.
Rapyuta Robotics Co. Ltd.

“GO! ON“

“GO ON!” Going beyond, bringing about change, and breaking through stereotypes

Theme for 2021 is “GO ON!”
As lifestyles, working styles, and consumer needs continue to change during the pandemic, we need to make more effort than before to maintain our attitude toward sustainability.
To that end, we prepared various contents and held this year’s exhibition at Shibuya Stream Hall from December 1st to 3rd.

【New Products】
1. Recycle & Biodegradation
2. Mixed Paper
3. De-plasticized Package
4. NiPAO©: Packing material
5. V-pack: Compression bag/Vacuum package
6. RFID Solution: Introduction of handy terminals
7. Joint Exhibition with RF Locus

【New Businesses】
・ Tagcome
・ NAXIS Tag Generator

【Special Seminar】
December 1st (Wed.): “Evolution of RFID Technology and Its Impact on Supply Chain”
Satoshi Uejima, Chief Revenue Officer, Executive Officer, RF Locus
Part 1 “Introduction of the latest RFID technology: New areas of RFID utilization brought about by RFID radio wave analysis”
Part 2 “Digital store/warehouse operation utilizing the latest RFID solution”

December 2nd (Thu.): “Promoting scraping and building in industry by making full use of DX and finance”
Taku Kawai, CEO, Taku Kawai Consulting
Part 1 “The present business environment surrounding the apparel industry, and how to prepare for the future”
Part 2 “Strategy that individual companies can employ”


“NEW 3” Three NEW things that will forge the future

“The theme for 2020 is “NEW 3”
An exhibition held at Shibuya Stream Hall from November 25th to 27th was centered on the following three elements: #NEW NORMAL (NAXIS’ in-development products that fit the era of new normal), #NEW BUSINESS (new business that brings new perspective to the apparel industry), and #NEW NAXIS, in which the new company vision of NAXIS was announced in an address by the company’s president, newly inaugurated in August.

【New Products】
1. The Alternatives to Plastics
2. What is Circular Economy?
3. Choose Better Materials!
4. Use Non-Virgin Materials!
5. Coping With Viruses
6. New Packaging for E-Commerce
7. Happy Reusable Boxes
8. The Work Shop

【New Businesses】
・ NAXIS Tag Generator

【Special Seminar】
2pm on November 25th (Wed.): “New business model and possibility of RFID utilization in digital society”
Tomoaki Kii, Chief Research Officer, Social Impact Partnership Department, Mitsubishi UFJ Research and Consulting Co., Ltd.

4pm on November 25th (Wed.): “Talk session exploring the possibility of AI × Apparel”
Eric Hideyuki Whiteway, Representative Director,CEO, Cogent Labs Inc.

2pm on November 26th (Thu.): “Circular economy and fashion industry”
Kazuyoshi Nakaishi, Executive Director, Circular Economy Japan

4pm on November 26th (Thu.): “Lifestyle in the near future: Learning from Denmark, an advanced digital country”
Kensuke Nakajima, Social Innovation Evangelist, Social Impact Partnership Department, Mitsubishi UFJ Research and Consulting Co., Ltd.